MUZAMMIL WAQARBlog
INSIGHTS
Notes on branding, positioning, paid media and measurement. Written for the person who has to make the decision — not for the algorithm.
Why Most Marketing Fails
It is rarely the channel, the bid strategy or the agency. It is that nobody wrote down what would count as working before the money went out.
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Your Brand Is Not Your Logo
A logo is a signature. A brand is the reputation that makes the signature worth forging. Here is how to tell which one you actually have a problem with.
Read →READING IS FREE. SO IS THE AUDIT.
If any of this sounded like your account, the audit will tell you how much it is costing.