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MUZAMMIL WAQAR

About

I BUILD
BRANDS
THAT WIN

I’m Muzammil Waqar — a branding and marketing strategist. For the last decade I’ve worked with founders and marketing teams who had a good product and a story nobody could repeat back to them.

My work sits in the gap between the two things most companies keep separate: what the brand stands for, and what the ad account is actually doing on a Tuesday afternoon.

Work with meSee the work
Muzammil Waqar, Branding & Marketing Strategist
50+Brands scaled
10+Years
800+Campaigns launched
Working session

The short version

I started on the execution side — building campaigns, buying media, arguing with attribution reports. That taught me something most strategists never see: how quickly a beautiful positioning document dies when it meets a real ad account.

So I stopped separating the two. Now every engagement covers both ends — the story and the spreadsheet — because the gap between them is where nearly all wasted marketing budget lives.

I work with a small number of clients at a time. Not as a positioning tactic; it is simply the only way to stay in the detail rather than presenting from a distance.

“If your customer can’t repeat your positioning, you don’t have one.”

How I work

PRINCIPLES

01

Strategy before surface

No logo, no ad and no landing page gets designed until we can say in one sentence what you are for and who you are not for. Everything else is decoration on an unanswered question.

02

Numbers agreed in advance

The threshold for success is written down before the money goes out. If a target is set after the data arrives, every result gets rationalised and nothing is ever learned.

03

Volume beats cleverness

Creative is the targeting. Fifteen honest attempts will beat three brilliant ones, because you find out which of the fifteen the market actually wanted.

04

Capability over dependency

The goal is a team that does not need me. I would rather train your marketers out of a retainer than bill you for a decade of the same monthly deck.

Career

EXPERIENCE

Brand Name

Brand Name

Marketing Consultant

2023 — Present

Brand Name

Brand Name

Growth Lead

2021 — 2023

Brand Name

Brand Name

Performance Marketing

2019 — 2021

Brand Name

Brand Name

Head of Marketing

2016 — 2019

What I do

CAPABILITIES

These are usually bought two or three at a time — the problems rarely arrive one at a time either.

01

Brand Identity

02

Marketing Strategy

03

Team Training

04

Creative Direction

05

Conversion Tracking

06

Shopify Website Design

07

E-commerce Website Design

08

Business Website Design

09

Custom Website Design

10

Performance Marketing for E-commerce

11

Performance Marketing for Local Business

12

SEO (Search Engine Optimisation)

13

CRO (Conversion Rate Optimisation)

14

Content Strategy

15

Mobile App Marketing

16

ASO (App Store Optimisation)

Kind words

“He thinks like a strategist, designs like an artist, and executes like a machine. A rare combination.”

— Ayesha Malik, Founder
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LET’S BUILD SOMETHING ICONIC

Tell me what you're working on. If I'm not the right person for it, I'll tell you who is.

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