MUZAMMIL WAQARServices
WHAT I ACTUALLY DO
Usually bought two or three at a time, because brand problems and performance problems are almost never separate problems — they are the same problem seen from two ends of the business.
The shape of it
HOW IT RUNS
Every engagement starts the same way, whichever service it turns into.
Audit
A free, personally reviewed look at positioning, creative and tracking. Two working days.
Scope
We agree the single problem worth solving first, what success looks like, and the number it is judged on.
Build
The work itself, run on a weekly rhythm with everything visible rather than revealed at the end.
Hand over
Playbooks, templates and a working session so your team can run it without me.
Questions
BEFORE YOU ASK
Anything not covered here, email me directly at hello@muzammilwaqar.com.
Both. Identity and tracking work is fixed scope because it has a natural end. Creative direction and strategy usually run monthly, because the value is in the cadence rather than the deliverable.
Usually two to four weeks out. I run a small number of engagements at once, which is the only way to stay in the detail rather than presenting from a distance.
Frequently. I am often brought in as the strategist behind an agency's execution, or to train a team that is losing accounts on strategy rather than on delivery.
That is fine and often correct. The audit will tell you which single piece is costing you most, and if that is all you need I will say so rather than bundling.
Fixed-scope projects are quoted after the audit, once the scope is real rather than assumed. Retainers start at a level that assumes a meaningful media budget behind them — the audit is the honest way to find out whether that fits.
NOT SURE WHICH ONE YOU NEED?
Start with the audit. It is free, it takes me about two hours, and it will tell you which one is actually costing you money right now.