MUZAMMIL WAQAR05
Conversion Tracking
If you cannot trust the numbers, every other decision is a coin flip. I rebuild measurement end to end — server-side events, consent-compliant collection, clean attribution and reporting that reconciles with the bank account.
What you get
DELIVERABLES
- Tracking and data-layer audit across every property
- GA4 and Google Tag Manager rebuild
- Server-side tagging with Conversions API and CAPI equivalents
- Consent Mode v2 and privacy compliance
- Attribution model comparison and incrementality guidance
- Looker Studio or in-app dashboards with reconciliation checks
How it runs
THE PROCESS
Audit
Every tag, event and destination — mapped, tested and scored for reliability against source-of-truth revenue.
Architect
A single event schema and naming convention that every platform, team and report agrees on.
Implement
Server-side collection, deduplication and consent handling, deployed and QA'd against live traffic.
Reconcile
Dashboards that tie platform-reported numbers back to actual revenue, with the gap explained rather than hidden.
Proof
THIS WORK, SHIPPED
Questions
GOOD QUESTIONS
For most accounts spending seriously on paid media, yes — recovered signal typically moves reported conversions by double digits. Below that threshold I will tell you to skip it.
Consent Mode v2 and region-aware collection are part of the build. I am not your lawyer, but the implementation is designed to support the policy your counsel sets.
Three to five weeks to implement, then two to three weeks of parallel running before the old setup is retired.
Enquire
START WITH Conversion Tracking
Tell me what you’re working on. I read every enquiry personally and reply within one business day — including the ones I turn down.
Also available