MUZAMMIL WAQAR02
Marketing Strategy
Strategy that stops at a slide deck is expensive theatre. I build the plan and the measurement model in the same engagement, so every channel has a job, a budget, a creative brief and a number it is accountable to.
What you get
DELIVERABLES
- Funnel and channel audit with spend efficiency analysis
- Audience segmentation and demand-capture vs demand-generation split
- Channel plan across Google, Meta, YouTube, TikTok and Snapchat
- Budget allocation model with scenario planning
- Creative testing roadmap and briefing templates
- KPI tree and reporting dashboard specification
How it runs
THE PROCESS
Diagnose
Account, analytics and CRM review to find where money is actually leaking — usually creative, rarely bidding.
Model
Build the unit economics up from CAC and payback so the plan is bound to reality, not to a benchmark deck.
Plan
Channel roles, budget split, creative angles and a 90-day testing roadmap with named owners.
Instrument
Tracking, naming conventions and reporting so you can tell whether it worked without arguing about the data.
Questions
GOOD QUESTIONS
Both are available. Some clients want the strategy and hand execution to their team or agency; others want me in the account weekly. The plan is the same either way.
Then that is step one, and it is usually the single highest-return fix. Half of the underperformance I see is a measurement problem wearing a media problem's clothing.
The approach works from roughly $10k/month upward. Below that the constraint is creative volume, not strategy, and I will tell you where to spend instead.
Enquire
START WITH Marketing Strategy
Tell me what you’re working on. I read every enquiry personally and reply within one business day — including the ones I turn down.
Also available