MUZAMMIL WAQAR10
Performance Marketing for E-commerce
Platform-reported ROAS lies the moment discounting, returns or blended CAC enter the picture. I run e-commerce paid media against the number that actually matters — what's left after product cost, returns and fulfilment — across Meta, Google and TikTok.
What you get
DELIVERABLES
- Full-funnel paid media strategy across Meta, Google Shopping and TikTok
- Creative testing calendar sized to your actual catalogue and margin
- Server-side tracking so reported numbers match what finance sees
- Audience and catalogue feed structure built for scale, not just launch
- Weekly reporting tied to contribution margin, not ROAS alone
- Promotional calendar aligned to margin, not just the sales calendar
How it runs
THE PROCESS
Audit
Current spend, creative and tracking, scored against actual margin rather than platform metrics.
Rebuild measurement
Server-side tracking and a reconciliation dashboard, before touching a single ad.
Launch testing
Structured creative and audience tests sized to real spend, not a token budget.
Scale
Compound what's working, cut what isn't, on a fixed weekly review cadence.
Questions
GOOD QUESTIONS
Then the audit will say so, and we'll look at where the actual constraint is — usually creative fatigue or margin per SKU, not the ad account.
No — this is paid media specifically. I can recommend where organic fits alongside it.
Roughly $10k/month. Below that, the constraint is usually creative volume, not media strategy, and I will say so rather than take the retainer anyway.
Enquire
START WITH Performance Marketing for E-commerce
Tell me what you’re working on. I read every enquiry personally and reply within one business day — including the ones I turn down.
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