MUZAMMIL WAQAR11
Performance Marketing for Local Business
Local business marketing lives on a completely different set of numbers than e-commerce — calls, bookings, foot traffic, and a service radius that makes half of Meta's targeting irrelevant. I build around what actually drives a local customer through the door.
What you get
DELIVERABLES
- Google Local Services Ads and Search campaign setup
- Meta and Instagram campaigns geo-targeted to your actual service radius
- Google Business Profile optimisation — the highest-leverage free asset most local businesses ignore
- Call tracking so you know which channel actually drove the phone to ring
- Review generation tied into the campaign, not left to chance
- Monthly reporting in plain numbers: cost per booking, cost per call
How it runs
THE PROCESS
Map the radius
Where your actual customers come from, which is almost never the whole metro area.
Fix the foundations
Google Business Profile, review volume and call tracking — before spending a dollar on ads.
Launch
Search and social campaigns built around calls and bookings, not impressions.
Optimise
Monthly review against cost per booking, with budget shifted toward what's actually filling the calendar.
Questions
GOOD QUESTIONS
Depends on whether people search for what you do or discover it. Most local businesses need both, weighted differently by category.
Yes — with per-location tracking so you can see which sites are actually earning the ad spend and which aren't.
It's part of the setup. Without it, you're optimising blind — that's usually the first fix, before the ad accounts.
Enquire
START WITH Performance Marketing for Local Business
Tell me what you’re working on. I read every enquiry personally and reply within one business day — including the ones I turn down.
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