MUZAMMIL WAQARClient NameE-commerce2024
Turning An In-House Team Into The Agency They Were About To Hire
Instead of a retainer, we built the capability. Eight weeks of training on their own live accounts, with playbooks that outlasted the engagement.
- Team Training
- Marketing Strategy
$180k/yr
Agency spend avoided
5 marketers
Team trained
8 weeks
Programme
11
Playbooks shipped
The challenge
A five-person marketing team was days from signing a substantial agency retainer, mostly because nobody internally felt confident owning paid media strategy. The team was capable but had never been taught how to structure a test or read a result.
The approach
We ran an eight-week programme built entirely on their live accounts. Each session paired a short teaching block with hands-on work reviewed in the room: media structure, creative briefing, statistical reading of results, and reporting that a CFO would accept.
Everything was captured as playbooks and SOPs so the standard did not leave with me.
The results
The retainer was never signed. The team has run the programme independently since, and the playbooks are now part of onboarding for new marketing hires.
“The training alone paid for the engagement twice over.”
— Client Name, COO
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