MUZAMMIL WAQAR13
CRO (Conversion Rate Optimisation)
Most sites lose more to a confusing checkout or a weak product page than to a lack of traffic. CRO fixes the leak before you pay to pour more water in — tested, not guessed at.
What you get
DELIVERABLES
- Full funnel audit — heatmaps, session recordings, drop-off analysis
- Hypothesis-driven A/B testing roadmap, prioritised by impact
- Landing page and checkout optimisation
- Form and friction audits across every conversion point
- Statistical significance testing — no calling a test early because you like the result
- Monthly reporting on lift, not just "tests run"
How it runs
THE PROCESS
Diagnose
Where visitors actually drop off, using real behavioural data, not assumptions.
Prioritise
Test hypotheses ranked by expected impact and effort, not by whoever's loudest in the room.
Test
Structured A/B tests run to statistical significance before any conclusion is drawn.
Compound
Roll out winners, kill losers fast, and feed what's learned into the next round.
Questions
GOOD QUESTIONS
A redesign is a guess, however well-informed. CRO tests the guess before committing the whole site to it.
Enough to reach significance in a reasonable window — usually a few thousand monthly visitors to the page being tested. Below that, we test bigger swings less often rather than micro-optimising.
Yes — GA4 and session recording access at minimum. If neither exists yet, that's the first thing we set up.
Enquire
START WITH CRO (Conversion Rate Optimisation)
Tell me what you’re working on. I read every enquiry personally and reply within one business day — including the ones I turn down.
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