MUZAMMIL WAQAR15
Mobile App Marketing
A cheap install with no retention is an expensive way to look busy. I build mobile app marketing around the metric that actually matters — users who stick around long enough to matter to the business — across paid UA, ASO and lifecycle marketing.
What you get
DELIVERABLES
- User acquisition strategy across Apple Search Ads, Google UAC and Meta
- Cohort-based retention analysis, not just install volume
- Creative testing calendar for app store and ad creative
- Deep linking and attribution setup so you know what's actually working
- Push and lifecycle marketing strategy for existing users
- Monthly reporting on retained users and LTV, not raw installs
How it runs
THE PROCESS
Baseline
Current install cost, retention curves, and where users actually drop off post-install.
Strategise
Channel mix and budget allocation weighted toward retained users, not cheapest installs.
Launch
UA campaigns and creative testing across the channels that fit your app category.
Optimise
Monthly review against retention and LTV, with budget shifted away from cheap-but-leaky channels.
Questions
GOOD QUESTIONS
Depends heavily on category — a game and a fintech app have almost nothing in common in acquisition strategy. The audit will tell you which channels fit yours.
Cohort retention (D1/D7/D30) and LTV against acquisition cost — installs alone tell you almost nothing about whether the spend was worth it.
That's a related but separate service — see ASO. Most clients run both together since they compound.
Enquire
START WITH Mobile App Marketing
Tell me what you’re working on. I read every enquiry personally and reply within one business day — including the ones I turn down.
Also available